We all know about the famous Bobsled VoIP app that offers you chatting through Facebook, introduced earlier this year in April 2011. Now, T-Mobile has further expanded that idea to be incorporated in the android, iPhone, and browser. The expansion would also surprisingly yet pleasantly include iPad and iPad touch too. Announcing new apps is just part of the overall offering which also includes free calls mobile and landline in the US, Puerto Rico, and Canada. This will bring a significant upgrade to the Bobsled VoIP app that now only connects you with just your Facebook contacts.
Making free calls makes it mandatory to log into the browser interface. However, you should not confuse the free calls once you are using the apps announced. These apps will only allow you to make free calls from Bobsled to Bobsled VoIP service. You can also use this app to record a voice call and pin it with your Facebook contact’s wall. Why T-Mobile sort to this kind of app introduction and what does it want to achieve from it?
Fighting the VoIP industry competition
VoIP industry is growing but the competition has become gruesome. Big VoIP players like Google and Skype have started lowering their rates to dramatically lower levels. Law has also been on the side of big VoIP companies as we yesterday talked about Microsoft Skype Buyout approval by European Commission Skype . T-Mobile thinks that introducing such apps will help fight the lower rates by these major internet phone service providers.
The Free VoIP label
All over the world VoIP providers are using the Free VoIP services label to attract customers. However when you read the fine print, you are able to know the number of conditions attached to that free VoIP usage. This is one other leverage that T-Mobile wants to gain with its free service through the app.
T-Mobile Bobsled will definitely help it become more competitive and able to survive the battle of low calling rates in VoIP industry.
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