Ooma entering Canadian VoIP market

We all know about Ooma and its VoIP service.  Ooma has been striving hard to get maximum market share by introducing many new features and devices like Ooma Telo. Ooma Tele features have also received a mixed feedback. This time again, Ooma is trying to cast the same spell that it early did in America of offering free calls all over Canada. There are as usual strings attached to this offer. First, Ooma’s device will be costing around $230. And you will need to pay $4 additionally for covering up emergency calling (E911) and regulatory fees.

CEO of Ooma however believes that Canadians will find the value for investing money in Ooma’s VoIP services every year. Ooma is also offering a 30 days money back guarantee on its launch in Canada for people who may not be satisfied with its service. Many consumer reports rank Ooma as the top VoIP service in the US however these kinds of reports are controversial at best with the provision of being tainted for some undisclosed reasons.

Ooma getting customers in the new Canadian market won’t be a walk in the park. There are many other renowned and well established VoIP service providers in the Canadian market that would sure make Ooma go run for its investment. Apart from the internet phone services, like the US, Canada has its own landline phone service providers as well having a significant amount of the market share.

Ooma has to fight out between the brand battles and call rates. Big names in the VoIP service industry in Canada like Bell, Vonage, and Cogeco will fight it tooth and nail to make sure they preserve their market share. Smaller companies offering low cost alternates will VoIP.ms and Vbuzzer, pose a major threat to Ooma because of low or no initial investment required by customers. The calling rates of these small VoIP services are also pretty low. And lastly, don’t forget to include MagicJack in this competition as it just costs around $50 and you can make unlimited phone calls to all over North America for very competitive calling rates. This is how we expect Ooma will be welcomed in the Canadian VoIP market.