UK mobile phone provider Orange is going the other way—it plans to offer fixed-line services soon. The company will be merging with internet provider Wanadoo to offer bundled services (both companies are owned by France Telecom). By April, Orange would have rolled out the first of its landlines.

The service, dubbed Orange Landline for Business, will run over the existing infrastructure of Cable & Wireless, and is targeted at firms that require up to 250 fixed line installations. The service would go under a unified billing, so this would be ideal for small and medium businesses that require a fixed-line service that can be easily managed along with mobile phone subscriptions.

This can be seen as Orange’s move to compete with falling prices of phone calls, with the onset of VoIP and VoWiFi. For instance, the fixed line service features a considerably low price of four pence per minute to Orange mobile phones. Orange had best think in the long-term, though. VoIP calls are getting cheaper by the minute, and do not require extensive network rollouts. So unless the Orange landline infrastructure would go through the Internet, then they might just be wasting their valuable resources.